But du cours
The goal of this course is to train learners in drafting a comprehensive business plan, covering each key step from defining the company's mission to market analysis, including the business model, competition, team, finances, and the executive summary.
Acquis d'apprentissage visés
Skills: ability to structure, present a business creation project, and persuade. Knowledge of various public and private funding sources.
- Innovation strategy
Skills: ability to devise a strategy. Recognize different types of innovation.
Prérequis
Basic knowledge of accounting and financial analysis.
Programme
In-depth methodology for drafting a business plan
- Company mission
- Problem
- Solution
- Why now
- Market
- Competition
- Product
- Business model
- Team
- Finances and executive summary.
Modalités d'évaluation
Minimum 2 continuous assessments
Bibliographie
Start-up: L'anti-bible à l'usage des fous et des futurs entrepreneurs by Bruno Martinaud, 2012, series: Village Mondial, Pearson Lean start-up by Eric Ries, 2012, series: Village Mondial, Pearson
Dragon Den: www.bbc.co.uk/programmes/b006vq92
Entrepreneurs pitch their business ideas to millionaires willing to invest their own cash.
Supports
Course materials: .pdf, .ppt, and online during class