But du cours
To develop and implement a business creation or takeover project.
Acquis d'apprentissage visés
- Advance a business creation or takeover project
- Develop entrepreneurial and business management skills
- Enhance teamwork capabilities
Programme
Management:
- Introduction to management
- Management theories and styles
- Developing leadership skills
- Entrepreneurship and business creation
- Steps to launch a start-up
- Case studies on successful businesses and projects
- Project and business plan development
- Role-playing management scenarios
- Creating a business plan for an innovative idea
- Presentation and defence of the entrepreneurial project
Marketing:
- Introduction to marketing and fundamental principles
- Digital marketing and online strategies, including social media
- Market research and analysis of purchasing behaviour
- Interpersonal communication and effective communication techniques
- Teamwork, group dynamics, and collaboration
- Marketing case studies
- Analysis of successful and failed marketing campaigns
- Communication and presentation workshops
- Public speaking exercises
- Group activities to foster team spirit
- Case studies on time management and conflict resolution
- Group marketing projects
- Creating a marketing campaign for a fictional product
- Role-playing and professional scenario simulations
- Time and priority management practice
- Group conflict resolution activities
- Collaborative projects to strengthen team dynamics
Modalités d'évaluation
Continuous assessment: written assignments, oral presentations, case studies.
Supports
Slides, case studies, field experience feedback.